WEBINAR: IS YOUR SPORTS BUSINESS AI READY?
Wed, 20 Aug
|MESBN Webinar: AI Readiness in Sport
AI is already transforming society — and sport. And it’s here to stay. But for many across the sports industry, AI can still feel overwhelming. Join us in learning how to make your sports business AI READY!
Time & Location
20 Aug 2025, 1:00 PM – 2:00 PM GST
MESBN Webinar: AI Readiness in Sport
About the event
Keynote Speaker: Lucy Mills, Founder & Chief Catalyst at READY Sport Global
AI is already transforming society — and sport. And it’s here to stay. But for many across the sports industry, AI can still feel overwhelming.
In this thought-provoking and interactive keynote, Lucy Mills will demystify what AI readiness truly means and outline the key considerations for successful adoption. Drawing from her work at READY Sport Global — where she has trained over 3,000 sports industry professionals and delivered AI readiness programmes to federations, consultancies, and clubs — Lucy brings a grounded and highly practical perspective.
She’ll explore:
Where the sports industry currently stands on AI
The most promising opportunities for AI in sport